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1.2b List the aims, objectives and values of the service in which they work

The aims, objectives and values of your service will vary between different organisations.

Aims are the general goals that your organisation strives towards. They are often long-term and not bound by time constraints. For example an aim for a care company could be: To become the biggest care provider in a particular town.

Objectives are short-term goals that are usually the smaller steps needed to achieve the long-term aims. They will often be more specific and have a deadline. Following the example above, an objective for a care company could be: To obtain two new clients every month for the next 3 months.

Values are the guiding principles of your organisation. The tenets and characteristics that are important to them. For example, a value of a care company could be: To always be open and honest with our clients and admit when mistakes are made.

To find out the aims, objectives and values of your particular organisation, you could:

  • Ask your manager
  • Ask other senior colleagues
  • Look on your organisation’s literature (e.g. brochures)
  • Look on your organisation’s website